▲ SK Earthon CEO Myeong Seong (third from the left in the front row) and the company’s members pose for a group photo at the Seoul World Cup Stadium before starting the “EnviRun for the Earth” plogging activity on October 21.

On October 21, SK Earthon launched the “EnviRun for the Earth*” (“EnviRun” in short) plogging campaign activity around the Seoul World Cup Stadium (located in Seongsan-dong, Mapo-gu, Seoul) with the hopes of making the world a better place for the next generation.

The EnviRun campaign by SK Earthon reflects its corporate name, which is a coined word combining ‘earth’ for ‘the globe’ or ‘terrain’, and ‘on’ for ‘continuation,’ proving how the company is “Realizing the value of resources based on technical prowess and expertise, and turning on the hope of green business that promises a sustainable future.” Moreover, it is extra meaningful that the campaign was being carried out not only by Korean members, but also by those from other countries, who are united in hope for Busan to host World Expo 2030.

01| The EnviRun campaign of SK Earthon members for supporting Busan’s bid to host World Expo 2030

On October 21, SK Earthon CEO Myeong Seong and about 60 members of the company participated in the EnviRun campaign at the Seoul World Cup Stadium, where the 2002 Korea-Japan World Cup was held. All participants of the event on that day wear the company’s jackets that have stickers saying “Supporting for Busan’s bid to host World Expo 2030.”

▲ SK Earthon CEO Myeong Seong (second from the left in the upper left photo) and members prepare for EnviRun activity, on October 21.

After helping each other to put the stickers on the back of their jackets, the members started plogging activity by picking up trash, especially plastic waste, from Seoul World Cup Stadium to World Cup Park.

▲ SK Earthon CEO Myeong Seong (first from left on the upper left photo, first from right on the upper right photo) and members collect trash during the EnviRun activity on October 21.

Thanks to the efforts of all participants, the vicinity of the stadium and the park were visibly cleaner with large amount of trash collected.

▲ (Upper left) SK Earthon CEO Myeong Seong (first from the left), participates in EnviRun activity to promote Busan’s bid for World Expo 2030 around the World Cup Park and Seoul World Cup Stadium /

(Lower left) SK Earthon CEO Myeong Seong (third from right) and members pose for a photo after completing their EnviRun activity for supporting Busan’s bid for World Expo 2030.

SK Earthon members also conducted a promotional activity to support Busan’s bid for the World Expo, and they realized how crucial it is for people to take part in environmental protection to create a cleaner earth through this EnviRun activity.

 

 

 
02| The EnviRun campaign for supporting Busan’s bid to host World Expo 2030, joined by SK Earthon global members

Joining the effort of the members in Korea, SK Earthon employees across the world also took part in EnviRun activities held at bustling locations and tourist spots to promote Busan’s bid to host World Expo 2030.

On October 21 (local time), 17 members of SK Earthon Lima Branch participated in plogging activity at Barranco Beach in Lima, Peru. While Lima branch members collected the garbage on the beach, they also distributed promotional stickers to the public in an effort to draw the World Expo to Busan. “It was great to breath in the fresh air and see how the beach get cleaner after our plogging activity,” said a member of Lima Branch after the event.

▲ SK Earthon Lima Branch members take part in the EnviRun activity at Barranco Beach in Lima, Peru, on October 21 (local time)

On the same day, SK Earthon Ho Chi Minh Branch held the same event near Nguyen Hue Walking Street and The Municipal Theater of Ho Chi Minh City. SK Earthon Ho Chi Minh Branch was the first among among overseas business sites of SK Innovation that participated in the EnviRun Week Season 1 held in April this year, demonstrating their strong commitment to environmental protection. This time, in addition to the plogging activity, the members also enthusiastically promoted Busan’s bid to host World Expo 2030 to the local residents.

▲ SK Earthon Ho Chi Minh Branch members participated in the EnviRun plogging activity near Nguyen Hue Walking Street and The Municipal Theater of Ho Chi Minh City, Vietnam, on October 21 (local time)

Following them, SK Earthon Kuala Lumpur Branch is the fourth among SK Earthon’s offices to join EnviRun activity. On October 25 (local time), Kuala Lumpur Branch members gathered to do plogging in the park near the Petronas Building in Kuala Lumpur, Malaysia. A member of the branch who took part in the campaign shared that, “The EnviRun event is special as it brought SK Earthon members from all over the world together in cherishing the earth’s environment and supporting Busan’s bid for World Expo.” 

▲ SK Earthon Kuala Lumpur Branch members participate in the EnviRun activity in the park around Petronas Building, Kuala Lumpur, Malaysia, on October 25 (local time)

The EnviRun activity, which was consecutively held all over the world, is significant not only because about 180 members of SK Earthon working in domestic and overseas business premises rallied their hearts to support Busan’s bid for World Expo 2030, but also because it was planned and executed in a way that made the earth environment cleaner and greener, in line with the company’s mission.

All subsidiaries of SK Innovation will continue with multiple promotional activities in and outside Korea to support Busan’s bid to host the World Expo 2030.