▲ The Tree of Life zone inside SK’s Green Forest Pavilion at CES 2022
“SK, Your companion on the journey toward Net Zero future.”
In this post, let’s visit the second zone in SK’s Green Forest Pavilion at CES 2022 – Tree of Life. Here, visitors can discover the 9 journeys of SK & Friends toward the Net Zero future, and check a special Manifesto video that shows SK’s strong will to protect the planet.
| Tree of Life – Reminding the importance of environment
▲ Visitors explore the Tree of Life in SK’s Green Forest Pavilion at CES 2022
With the Tree of Life at the center and wide screen around, the second zone of SK Pavilion allows visitors to reflect on the importance of the Earth’s environment. Visitors can check SK & Friends’ various projects in order to achieve Net Zero. Furthermore, the four-sided ultra-large screen and AR (Augmented Reality) experience allows visitors to recognize the gravity of climate change and inspired them to participate in environmental conservation.
| SK’s carbon emission reduction activities and affects viewed with AR
▲ Visitors can check various contents through AR function in the Buddy application installed in the mobile docents provided at SK Pavilion
At the “Tree of Life” zone, SK eloquently illustrates its various carbon reduction initiatives and subsequent achievements using AR technology. When the icons representing SK’s activities for carbon reduction appear on the wall with a green forest backdrop, visitors can scan them with Buddy application installed in the mobile docent to view SK’s carbon-cutting efforts and outcomes materialized via AR.
▲ Visitors check SK’s carbon emission reduction activities and effects in the Tree of Life zone inside SK Pavilion at CES 2022
| The 9 journeys toward Net Zero future of SK & Friends
The efforts of SK & Friends to achieve Net Zero are depicted through 9 journeys, which are equivalent to 9 ecosystems as follows: Electric Vehicle Battery, Hydrogen, Energy, Plastic, Semiconductor, Clean solution, CCUS (Carbon Capture Utilization & Storage), Lifestyle, and Carbonless Society.
▲ The 9 journeys of SK & Friends displayed at Tree of Life zone inside SK Pavilion
Each journey takes visitors along with SK & Friends’s strong commitment to attaining Net Zero target, allowing them to fully experience the effects of carbon reduction generated by themselves. “I did not know SK has so many projects related to carbon reduction,” a visitor commented. “This makes me look forward to SK’s next actions in protecting the Earth.”
▲ Visitors check the 9 journeys of SK & Friends by using the kiosks in Tree of Life zone inside SK Pavilion
| Manifesto film – Demonstrating SK’s strong will to protect the Earth
After following through the 9 journeys, visitors will find a special Manifesto film, which highlights SK’s environmental concerns and commitment to achieving Net Zero emissions on a large screen.
▲ The Manifesto film displayed at Tree of Life zone inside SK Pavilion
The Manifesto film depicts the severe climate change and the miserable results of endangered creatures. The film also delivers global disaster warning messages by experts throughout the world in typo motion graphics and show SK’s strong will to cut 200 million tons of carbon, which accounts for 1% of global carbon reduction objectives (21 billion tons) by 2030, to the forefront.
▲ Visitor experience the Tree of Life zone in SK Pavilion CES 2022
After watching the film, visitors can pledge to join SK’s journey via Buddy application. When a notification pops up on Buddy application, if visitors click “Agree” button to join the SK’s initiative, the seed labeled with their nickname will bloom on the large screen. Then pieces of the flower made up trees and grasses, constituting a green forest and finally completing the crystal-clear Earth. The black-and-white screen turned into the Earth full of vivid colors, stunning visitors with the huge divergence, as they participated in the journey with their pledges.
▲ Visitors watch the manifesto film on the large screen in the Tree of Life zone inside SK Pavilion
“It was a meaningful experience since it helped me appreciate the urgency of climate change and the efforts made by SK to achieve Net Zero,” said a visitor. “Thanks to this exhibition, I feel more sense of responsibility for the climate change.”
| Live from CES 2022 – Interviews with visitors and staff at SK Pavilion
▲ Interview with Mike Otworth, Chairman & CEO of PureCycle Technologies, at CES 2022
▲ Interview with Yoonie Kim, Director of Korean Investment at Georgia Department of Economic Development, at CES 2022
▲ Interview with Heath Harper, SK Pavilion Promoter, at CES 2022
▲ Interview with Arnie Posadas, a visitor at SK’s Green Forest Pavilion at CES 2022
▲ Interview with Chitpasong Vazquez, a visitor at SK’s Green Forest Pavilion at CES 2022
▲ Interview with Nam Jae-in, Office of Support for SK SUPEX Council, at CES 2022
[Upcoming content] Fun experiences at the last two zones of SK’s Green Forest Pavilion at CES: Walk to Tomorrow, Green Playground