■ Starting in September, the ad campaign will launch in South Korea, the Philippines, and other global markets, centered around the concept of “Urban Protech.”

■ “ZIC Brand Day” events have held across ten countries till October, aiming to enhance communication with global customers

SK Enmove has released a new global advertisement for its premium engine oil brand, ZIC, highlighting the concept of “Urban Protech.” The ad campaign targets major markets, including South Korea, the Philippines, and the UAE.

“Urban Protech.” represents ZIC’s capability to effectively protect engines under challenging urban driving conditions, such as fluctuating temperatures and frequent stop-and-go traffic.

The dynamic advertisement features vehicles driving smoothly through various city environments, reflecting ZIC’s commitment to reliable engine protection.

It began airing on outdoor media, radio, and YouTube channels in the Philippines and the UAE on October 3, with plans to expand into Pakistan from October 15. The campaign has been running in cinemas and online channels in South Korea since September 13.

In addition to the advertisement, SK Enmove has hosted ZIC Brand Day events across ten countries, including the Philippines, the UAE, Thailand, and China from July to October this year. These events introduce ZIC’s new identity and revamped product lineup while fostering stronger engagement with global customers.

In the last year of September, SK Enmove unveiled its future vision for ZIC, focusing on enhancing not only fuel efficiency but also electrical efficiency. The company plans to continue strengthening ZIC’s competitiveness in its strategic markets across Southeast Asia, Western Asia, and the Middle East.

An SK Enmove representative stated, “This campaign was designed to promote ZIC’s core competitive strengths in premium engine oil to global markets. We will continue to expand customer interactions through diverse advertisements and events.”

[Photos]

(Photo 1-3) Stills from SK Enmove’s new global advertisement video (Korean version)