SK ZIC ZERO
SK Lubricants launches Korea's first Carbon Offset Lubricants
2022.09.07
■ Products that offset carbon emissions throughout the entire processes (production, transportation, consumption, and disposal) to be available online starting October ■ The Carbon Offset Lubricants include three types of premium low-viscosity engine oil; High-end premium lubricants are also to become carbon-neutral ■ “Our efforts to directly reduce carbon emissions will also continue, striving to ...
[Interview] SK Innovation executives talk about plans in 2022, the first year of Financial Story execution ⑤ SK Lubricants CEO Cha Gyu-tak, “We will earn more recognition for our Carbon Neutral Value and expand eco-friendly business portfolio”
2022.02.22
▲ CEO of SK Lubricants Cha Gyu-tak   In this episode of, we invited CEO of SK Lubricants Cha Gyu-tak to review the great accomplishments of SK Lubricants in 2021, and share with us the upcoming plans of the company for 2022. After a great year with excellent performance, CEO Cha shared with us his ...
SK Innovation’s endeavor to achieve Decarbonization by taking Green Transformation ⑤ SK Lubricants aims for “Zero environmental concerns” to make a green sustainable future.
2021.10.15
  In the fifth episode of the Green Transformation series, we are going to learn more about SK Lubricants’ eco-friendly lubricant project for green transformation aimed at sustainable future.   From the commercials to the products, SK Lubricants is earnestly setting the examples to build an eco-friendly system. Here is the interview with Lee Jung-woo, ...
SK Lubricants unveiled the “legit” environment-oriented SK ZIC Zero Campaign: “Protect My Car and the Earth with ZIC!”
2021.09.03
■ Producing an eco-friendly advertisement in line with the Green Transformation strategy propelled by all companies of SK Innovation ■ Reflecting eco-friendly elements in SK ZIC Zero advertisement, from the video and posters to giveaways – Reducing power consumption required for the video production by reusing existing advertisement cuts – Posters made of eco-friendly papers ...
“用吉克守护我的爱车和地球!” SK润滑油,“SK ZIC ZERO‘真’环境”活动上线
2021.09.03
  ■ 顺应SK Innovation集团公司主力推进事业的“绿色转型(Green Transformation)战略”,制作环保广告 ■ 从SK ZIC ZERO广告视频和海报的制作到赠品的准备,全程反映“环保”要素 –   重复使用已有广告中的视频镜头,利用环保纸张制作海报,选择SK Innovation支持的社会企业“grape lab”和“MONTSENU”生产的环保产品作为赠品 ■ 除了SK ZIC ZERO以外,还计划扩展大型货运车辆用低粘度机油等环保润滑油产品系列   1日,SK润滑油公布已启动真心为环境考虑的新活动——SK ZIC ZERO“真”环境。   作为SK Innovation在润滑油领域设立的子公司,SK润滑油配合 SK Innovation 系列公司主力推进事业的 ‘ 绿色转型(Green Transformation) 战略’ 要求, 在活动准备期间,从SK ZIC ZERO产品本身到广告视频制作、海报制作,再到活动赠品的选择,全程本着环保原则推进。   本次SK ZIC ZERO的广告视频努力向“真正”的环保广告贴近。拍摄期间,不仅使用自然光和自发电照明装置,还尽可能减少了产品背景的合成。同时,打破了每次重新拍摄广告视频中汽车行驶镜头的惯例,在全部时长约60秒的广告视频中,引入了8秒2014年制作的视频片段,力求在制作广告所消耗的电量方面也做出节减努力。   SK润滑油在上个月20号通过SK吉克的YouTube官方账号公开了SK ZIC ZERO广告的片花,到目前为止已记录下超过100万次的播放量,反响很好。本月1日,SK润滑油将此广告(https://youtu.be/m3iPvhOQzg4)完全上传至YouTube平台,并在江南区永东大路一带以户外广告形式投放。   SK ZIC ZERO的广告海报同样反映了环保要素。设计完成的海报被印刷在利用甘蔗制造的非木材环保纸张“Earth pact”上,生物降解率可达100%。   与此同时,SK润滑油还准备了环保产品作为YouTube广告视频评论活动的赠品。赠品包括SK润滑油支持的社会企业“grape lab”生产的环保笔记本支架和“MONTSENU”生产的环保T恤。本次活动将持续至9月30日,详情请访问SK ZIC活动官网(https://skziczeroecocampaign.co.kr)了解。(本此活动只在韩国进行)   本次广告的主角SK ZIC ZERO是超低粘度0W机油。作为一款环保润滑油,它通过优化燃油消耗率减少了油耗量和碳排放量。W前的数值越低,表明润滑油在低温下的流动性和粘性越低,因此这款产品可在最大程度降低油耗、保护引擎的同时,减少二氧化碳等气体的排放。   SK润滑油通过研究环保润滑油技术不断摸索实现环保效果最大化的方案。除了SK ...