The Consumer Electronics Show (CES) stands as the world’s largest technology showcase, and is held annually in January in Las Vegas, USA. SK Group, along with key member companies including SK Innovation, has consistently demonstrated a strong presence at CES, showcasing cutting-edge technology and illustrating its steadfast commitment to reducing carbon emissions.

Every year, SK’s exhibition hall at CES is designed to effectively deliver its Net Zero vision to the world, rather than simply displaying technology and products. Particularly, SK’s booth at CES 2022 was selected as the best exhibition by Exhibitor Media Group, the largest American company leading in the field of exhibition events.

During CES 2022, SK introduced the overarching theme of “Your Companion,” emphasizing the need for collaborative efforts to address immediate environmental challenges, which are no longer a future prospect but a present-day reality. The presentation underscored the urgent need to pursue a Net Zero trajectory, aiming to reduce 200 million tons carbon emissions by 2030. Building on this, SK’s focus in CES 2023 has shifted to “Together in Action,” emphasizing the critical role of carbon reduction in addressing the climate change crisis. This message highlights the necessity for robust execution capabilities to effectively tackle the aforementioned challenges.

At CES 2024, which will be held from January 9 to 12, 2024 (PST), SK will showcase SK Wonderland to “Inspire happiness” to the world. It will visualize results of the “action” taken on the Net Zero journey where SK is a “companion” for everyone.

Explore the video below showcasing the evolution of the CES booth, encapsulating SK’s exhibition from CES 2022 to 2024.