{"id":14243,"date":"2023-04-28T16:21:21","date_gmt":"2023-04-28T07:21:21","guid":{"rendered":"https:\/\/skinnonews.com\/global\/?p=14243"},"modified":"2023-04-28T19:07:03","modified_gmt":"2023-04-28T10:07:03","slug":"sk-enmove-ceo-park-sang-gyus-first-mbwa-after-taking-office","status":"publish","type":"post","link":"https:\/\/skinnonews.com\/global\/archives\/14243","title":{"rendered":"SK Enmove CEO Park Sang-kyu did his first MBWA to global business sites after taking office"},"content":{"rendered":"

\u25a0 CEO Park Sang-kyu visited SK Enmove\u2019s global business sites in Europe and Japan to check on-site operations and encourage local members<\/span><\/strong><\/p>\n

\u25a0 SK Enmove is growing into a top-notch company with its premium base oil production technology and global networks<\/span><\/strong><\/p>\n

\u25a0 CEO Park emphasized that SK Enmove\u2019s corporate value as an \u2018Energy Saving Company\u2019 should be globally acknowledged<\/span><\/strong><\/p>\n

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SK Enmove CEO Park Sang-kyu embarked on his first MBWA (Management by wandering around) after taking office, with the aim of strengthening the company\u2019s position as the leader in global Group III lube base oil market. He visited SK Enmove Europe B.V., located in Amsterdam, the Netherlands from April 10 to 14, and SK Enmove Japan Co., Ltd., located in Tokyo, from April 19 to 21 to check local operations and future strategies, and encouraged the local members.<\/span><\/p>\n

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SK Enmove is a global company specializing in lubricants and lube base oil, where more than 75% of its products is being exported. As the first lubricant oil company in Korea, the company has grown into one of the global top-tier companies based on its high-quality lube base oil production technology and overseas networks. This is the result of establishing and operating joint ventures with prominent energy companies such as Repsol in Spain and Pertamina in Indonesia to expand production capacity and pioneer global markets. <\/span><\/p>\n

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SK Enmove has six overseas business sites in total in the United States, Europe, and Japan. The production bases for lube base oil and lubricant products are located not only in Ulsan, South Korea but also in Cartagena, Spain, Dumai, Indonesia, and Tianjin, China. In particular, SK Enmove’s base oil production capacity, including the Ulsan plant, is 83,000 barrels per day, ranking third in the world. Its lube base oil brand, YUBASE, maintains its No. 1 position in the Group III lube base oil market. <\/span><\/p>\n

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As SK Enmove\u2019s overseas business sites serve as the core base for its global management, CEO Park Sang-kyu visited them one after another to grasp global issues and directly shared the company\u2019s strategic direction of “Energy Saving Company” after changing the company’s name. Since Europe is the market that leads the sustainable trend with high interest in green business, CEO Park listened to local opinions regarding future strategies.<\/span><\/p>\n

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He also ordered to strengthen SK Enmove\u2019s competitive edge in preparation for the era of electric vehicle as the company has shifted its identity to an \u201cEnergy Saving Company\u201d. As the demand for Group III base oils is expected to increase in line with the trend of upgrading lubricants, SK Enmove should preoccupy new markets based on its base oil competitiveness.<\/span><\/p>\n

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In addition, CEO Park Sang-kyu met with major local customers such as BP Castrol, ENEOS, and Idemitsu to solidify cooperative relationships. As it is difficult for base oil businesses to enter new markets without a large-scale facility investment and raw materials securement, maintaining close relationship with customers is essential for business competitiveness.<\/span><\/p>\n

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CEO Park Sang-kyu stated, “SK Enmove\u2019s corporate value as an ‘Energy Saving Company’ needs to be recognized not only in the domestic market but also in the global market.\u201d He added, \u201cBased on our capabilities that have led the lubricant industry, we will continue to maintain our competitive edge in markets with high growth potential, such as electric vehicles.\u201d<\/span><\/p>\n

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[Photo]<\/strong><\/span><\/p>\n

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SK Enmove CEO Park Sang-kyu (fifth from the right in the front row) visited the company’s business site in Amsterdam, Netherlands on April 13 (local time) and took a commemorative photo with the local members.<\/span><\/p>\n

 
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\u25a0 Related articles <\/strong>
\n– [Interview] The executives of SK Innovation talk about the beginning of a new 60 years \u2464 SK Enmove CEO Park Sang-kyu<\/a>
\n– SK Lubricants to change corporation name to SK Enmove from December 1<\/a><\/span><\/span><\/div>\n<\/div>\n<\/div>\n

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\u25a0 CEO Park Sang-kyu visited SK Enmove\u2019s global business sites in Europe and Japan to check on-site operations and encourage local members \u25a0 SK Enmove is growing into a top-notch company with its premium base oil production technology and global networks \u25a0 CEO Park emphasized that SK Enmove\u2019s corporate value as an \u2018Energy Saving Company\u2019 …<\/p>\n","protected":false},"author":2,"featured_media":14249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,4,8,59],"tags":[1430,1322,1392,1431,1281],"jetpack_featured_media_url":"https:\/\/skinnonews.com\/global\/wp-content\/uploads\/sites\/2\/2023\/04\/KakaoTalk_20230428_115553184.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/peWInv-3HJ","_links":{"self":[{"href":"https:\/\/skinnonews.com\/global\/wp-json\/wp\/v2\/posts\/14243"}],"collection":[{"href":"https:\/\/skinnonews.com\/global\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skinnonews.com\/global\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skinnonews.com\/global\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/skinnonews.com\/global\/wp-json\/wp\/v2\/comments?post=14243"}],"version-history":[{"count":15,"href":"https:\/\/skinnonews.com\/global\/wp-json\/wp\/v2\/posts\/14243\/revisions"}],"predecessor-version":[{"id":14263,"href":"https:\/\/skinnonews.com\/global\/wp-json\/wp\/v2\/posts\/14243\/revisions\/14263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skinnonews.com\/global\/wp-json\/wp\/v2\/media\/14249"}],"wp:attachment":[{"href":"https:\/\/skinnonews.com\/global\/wp-json\/wp\/v2\/media?parent=14243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skinnonews.com\/global\/wp-json\/wp\/v2\/categories?post=14243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skinnonews.com\/global\/wp-json\/wp\/v2\/tags?post=14243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}