SK Lubricants
SK Lubricants unveiled the “legit” environment-oriented SK ZIC Zero Campaign: “Protect My Car and the Earth with ZIC!”
2021.09.03
■ Producing an eco-friendly advertisement in line with the Green Transformation strategy propelled by all companies of SK Innovation ■ Reflecting eco-friendly elements in SK ZIC Zero advertisement, from the video and posters to giveaways – Reducing power consumption required for the video production by reusing existing advertisement cuts – Posters made of eco-friendly papers ...
“用吉克守护我的爱车和地球!” SK润滑油,“SK ZIC ZERO‘真’环境”活动上线
2021.09.03
  ■ 顺应SK Innovation集团公司主力推进事业的“绿色转型(Green Transformation)战略”,制作环保广告 ■ 从SK ZIC ZERO广告视频和海报的制作到赠品的准备,全程反映“环保”要素 –   重复使用已有广告中的视频镜头,利用环保纸张制作海报,选择SK Innovation支持的社会企业“grape lab”和“MONTSENU”生产的环保产品作为赠品 ■ 除了SK ZIC ZERO以外,还计划扩展大型货运车辆用低粘度机油等环保润滑油产品系列   1日,SK润滑油公布已启动真心为环境考虑的新活动——SK ZIC ZERO“真”环境。   作为SK Innovation在润滑油领域设立的子公司,SK润滑油配合 SK Innovation 系列公司主力推进事业的 ‘ 绿色转型(Green Transformation) 战略’ 要求, 在活动准备期间,从SK ZIC ZERO产品本身到广告视频制作、海报制作,再到活动赠品的选择,全程本着环保原则推进。   本次SK ZIC ZERO的广告视频努力向“真正”的环保广告贴近。拍摄期间,不仅使用自然光和自发电照明装置,还尽可能减少了产品背景的合成。同时,打破了每次重新拍摄广告视频中汽车行驶镜头的惯例,在全部时长约60秒的广告视频中,引入了8秒2014年制作的视频片段,力求在制作广告所消耗的电量方面也做出节减努力。   SK润滑油在上个月20号通过SK吉克的YouTube官方账号公开了SK ZIC ZERO广告的片花,到目前为止已记录下超过100万次的播放量,反响很好。本月1日,SK润滑油将此广告(https://youtu.be/m3iPvhOQzg4)完全上传至YouTube平台,并在江南区永东大路一带以户外广告形式投放。   SK ZIC ZERO的广告海报同样反映了环保要素。设计完成的海报被印刷在利用甘蔗制造的非木材环保纸张“Earth pact”上,生物降解率可达100%。   与此同时,SK润滑油还准备了环保产品作为YouTube广告视频评论活动的赠品。赠品包括SK润滑油支持的社会企业“grape lab”生产的环保笔记本支架和“MONTSENU”生产的环保T恤。本次活动将持续至9月30日,详情请访问SK ZIC活动官网(https://skziczeroecocampaign.co.kr)了解。(本此活动只在韩国进行)   本次广告的主角SK ZIC ZERO是超低粘度0W机油。作为一款环保润滑油,它通过优化燃油消耗率减少了油耗量和碳排放量。W前的数值越低,表明润滑油在低温下的流动性和粘性越低,因此这款产品可在最大程度降低油耗、保护引擎的同时,减少二氧化碳等气体的排放。   SK润滑油通过研究环保润滑油技术不断摸索实现环保效果最大化的方案。除了SK ...
SK润滑油的重头润滑油产品将全面采用再循环利用废塑料容器
2021.07.21
■ 通过循环塑料润滑油容器来实践 ESG 管理,完成Financial Story ■ 以韩国销量第一的主要润滑油产品容器为中心,进行100吨规模的循环利用…日后有望扩大规模 – 去年ZIC ZERO试行后,年塑料使用量减少21吨 ■ 追求真正环保的润滑油和产品容器,引领全球润滑油市场   SK润滑油21日宣布,决定通过扩大利用循环塑料制成的“环保”润滑油容器,率先振兴塑料循环经济,通过实践ESG管理完成Financial Story。   SK创新旗下的SK润滑油宣布,其占润滑油市场30%的主打产品(SK ZIC X7、SK ZIC X7000)将以环保容器上市。   另外,如果算上去年SK润滑油开始采用环保容器的ZIC ZERO产品线,环保容器的使用量将大幅增加。 仅去年一年,SK润滑油在ZIC ZERO产品线的容器中,循环塑料的使用量就达21吨。 随着此次将循环塑料使用扩大至主打产品上,预计每年可使用约100吨的循环塑料。 该重量相当于500万瓶重量20g,容量500ml的矿泉水瓶。   SK润滑油之所以扩大循环塑料容器的应用,在于响应SK创新目前正在积极促进的主营业务“绿色转型(Green Transformation))战略”。 同时这也是通过绿色业务实现净零目标(Net Zero)的有力措施之一。   SK润滑油的环保容器是其与SK创新旗下的SK综合化学共同研发的循环塑料制品。 整个容器,包括盖子和标签,均由聚乙烯(Poly Ethylene)单组分再生塑料制成,易于循环再利用。 就此,SK润滑油还获得了全球认证机构UL(Underwriters Laboratories)的环保认证。   SK润滑油去年首次推出了使用环保容器的ZIC ZERO产品,并利用大约一年的时间检验了市场的反响。 结果显示,业内人士和消费者对环保的需求很高,因此决定将其使用扩大至主打产品线。   SK润滑油将于21日起采用环保容器生产ZIC X7和SK ZIC X7000产品,并于8月上市。 SK润滑油决定将进一步扩大应用环保容器,以开发和供应具有卓越碳减排能力的产品。 为此,SK润滑油将与SK创新和SK综合化学一起继续研究扩大循环塑料再利用经济。   与此同时,因引领环保趋势而在全球润滑油市场中成为目光焦点的SK润滑油,将通过分享其环保容器制造技术和相关知识,为扩大塑料再利用的良性循环生态系统做出贡献。   SK润滑油事业部负责人李重雨说:“以超低粘度润滑油和电动汽车润滑油引领未来润滑油市场的SK润滑油,正在扩大环保循环容器的使用范围,在润滑油领域引领ESG时代,成为环保企业中的典范。”   ...
SK Lubricants to use recycled containers for all best-selling products
2021.07.21
■ Completing its financial story by executing ESG management through recycled containers of lubricants products ■ Recycling 100 tons of containers for flagship lubricants products, planning to expand the scale in the future – Completed test with ZIC ZERO last year, which resulted in reducing 21 tons of plastic ■ Plans to lead the global ...
SK Innovation aims to change the corporate identity “from carbon to green” by investing a total of 30 trillion won in 5 years
2021.07.01
■ Officially declaring at the Financial Story briefing session attended by all the company executives including SK Innovation CEO & President Kim Jun – Unveiling “Innovation Completion” plan for 2021, the third innovation plan following “Innovation Direction” in 2017 and “Innovation Strategy” in 2019 ■ Aiming to complete innovation with “Carbon to Green” strategy, a differentiated ...
SK Lubricants expects to double the sales this year, leading the EV lubricants market
2021.05.17
  | Lubricant market for EVs expected to grow six times by 2025 in line with the explosive expansion of the EV market.   Recently, the global mobility market is transforming rapidly to EVs. Market research firm IHS estimates that the EV market will include about 3.94 million vehicles this year. It is predicted that ...
[Detective Michelle] The secret of the unrivaled global position of SK Lubricants’ competitive edge
2021.05.10
  Last year, despite the global pandemic and the overall recession in oil industry, SK Lubricants recorded an outstanding performance as the top player in the lubricant industry.   For years, SK Lubricants has been standing firm as the world’s No. 1 provider of Group III lube base oil with its YUBASE brand.   The ...
SK Lubricants got recognized in the financial market
2021.04.28
■ SK Innovation successfully closed the deal of selling 40% stake in SK Lubricants   SK Innovation announced on April 28th that it has successfully sold its 40% stake in SK Lubricants, which has been recognized for its business feasibility in the financial market as well. The counterparty that will acquire the stake is IMM ...
SK ZIC, SK EnClean ranked No. 1 in Korea Brand Power Index for 23 consecutive years
2021.03.26
  SK Lubricants’ engine oil brand SK ZIC and SK Energy’s gasoline brand SK EnClean were selected as the Golden Brands of the “Korea Brand Power Index (K-BPI) 2021” supervised by Korea Management Association Consulting (KMAC).   The Golden Brand is awarded to the representative brands of each industry, which has ranked No.1 for more ...
SK Lubricants delivered a good performance despite the sluggish oil refining industry
2021.02.16
  | SK Lubricants’ profit parade in all quarters of 2020 despite the gloomy oil market and COVID-19 pandemic   As previously reported in SK Innovation’s announcement of last year’s business results, SK Lubricants has made remarkable records despite various obstacles of the pandemic and the overall recession in oil industry. In particular, the company ...
SK Lubricants won the Most Welcomed Brand Award 2020 in China
2020.08.24
  SK Lubricants, a subsidiary of SK Innovation, has once again won the hearts of the Chinese consumers. The company has received the Most Welcomed Brand Award at The 3rd China Automotive After Sales Channel and Parts Supply Chain Union Top Awards Ceremony in 2020 hosted by AC Motors in Shanghai on August 4th.   ...
SK Lubricants’ new B2C marketing strategy in China through TikTok and WeChat
2020.06.02
  SK Lubricants, a subsidiary of SK Innovation, is captivating Chinese consumers through online communications. Based on various ideas from the members of SK Lubricants, the company began to communicate more closely with consumers by making their own videos and sharing them on Douyin – the Chinese version of Tik Tok, as well as introducing ...